Packaging is integral to any product-based business or industry, serving as both a protective shield and a marketing tool. A lot goes into making functional, reasonable packaging in terms of expenses, protecting the product, and being highly aesthetic and memorable. Many times, minor mistakes in packaging can end up costing a lot. These mistakes waste resources, may render the product useless, and may lead to business losses. Mistakes to avoid while packaging Avoid these seven common packaging mistakes to ensure that the last lap of the product life cycle is seamless: 1. Adding too many callouts Callouts are texts or notes that may include important product information, promotional messages, or usage instructions. Adding a laundry list of features to the packaging may overwhelm the customer and dilute the impact of key selling points. It’s best to stick to up to three relevant callouts that resonate with customers and let the product do the talking. 2. Adding misleading labels One can personalize boxes and pouches in many ways, but it’s important to let the packaging represent the brand and product well. Misleading labels can damage consumer trust and brand credibility, which requires much time and effort to rebuild. One should thoroughly check product labels and manuals.