Today, no advertising strategy is complete without a solid digital marketing plan that targets different online platforms. Digital marketing is an umbrella term with a gamut of services, from social media marketing and Google ads to SEO and content marketing. While organic digital marketing is free, placing ads or going for premium SEO tools requires one to spend. So, it’s important to set a fixed digital marketing budget and avoid these mistakes when doing so: Not setting concrete goals Just like one needs to set specific goals when calculating one’s personal budget, a digital marketing plan also needs concrete goals so that the budgeting can be done systematically. Without clear objectives, one cannot decide beforehand how much has to be spent on what service, and in the bargain, a company may either end up overspending or not spending on what is worth the money. Researching inadequately on the target group One’s target audience may be more present on certain online platforms than others, so investing in a platform that one’s audience does not use is sure to be ineffective and a waste of money. That’s why one should research the target market, its preferences, online visibility, demographics, etc., when setting up a digital marketing plan and budget.